http://www.photographymarketing.co.uk/blog Turning Camera Clicks Into Cash Fri, 06 Aug 2010 14:34:12 +0000 http://backend.userland.com/rss092 en In the world of digital photography, many people who in the old days of film would have hired a professional photographer are now taking their own photos. This is true for commercial work, weddings & portraits. Pretty much every type of professional photography has been impacted by the digital age, ... http://www.photographymarketing.co.uk/blog/?p=28 Getting traffic to a website for most photographers either involves a great deal of time, a fair amount of money or a combination of the two. Search engine optimisation can take a greal deal of your time if you do it yourself, and can cost a small fortune if you pay someone to ... http://www.photographymarketing.co.uk/blog/?p=25 What is the most important number in your business? Here are 10 examples of the type of numbers I mean: 1. Average order value 2. Average cost of acquiring a new client 3. The number of weddings you shoot per year 4. Lifetime value of a client 5. Average ROI (return on investment) 6. Number of visitors ... http://www.photographymarketing.co.uk/blog/?p=21 I was recently at a shoot with 17 other photographers. I thought it would be a great idea while I was there to get some info on how well their businesses had done over the last 12 months. With regard to the wedding market, results were pretty much the same ... http://www.photographymarketing.co.uk/blog/?p=18 Charging The Perfect Price If you've been in business for less than two years I can guarantee that you are  not charging the perfect price for your photography, and most photographers who've been in business for more than two years are probably not charging the perfect price either. You may have been ... http://www.photographymarketing.co.uk/blog/?p=16 Why should a potential customer decide to do business with you instead of every other option, including not having a photographer? The answer is your USP, or Unique Selling Proposition. A USP is one of those core marketing concepts that many  photographers think is unobtainable, so they ignore it and hope ... http://www.photographymarketing.co.uk/blog/?p=12 The success of your photography business ultimately boils down to the quality of your relationships. People do not buy your product or service. They buy YOU first and foremost. When they know you and trust you, and know you have a genuine interest in them, they become loyal clients and refer their ... http://www.photographymarketing.co.uk/blog/?p=10 Something interesting happened to me today. A business told me they cared more about taking money off me than they did about me. Nothing unusual there, big businesses do this all the time; utility companies, banks, insurance companies, etc. And I would be shocked to get any other treatment from ... http://www.photographymarketing.co.uk/blog/?p=7 Welcome to The Successful Photographers Club Sales and Marketing Blog After an eventful server migration over the new year, my blog is back online. Unfortunately all the previous data was lost so I'll be starting again from scratch. What joy. Don't you just love technology? http://www.photographymarketing.co.uk/blog/?p=1