Do You Want To Make a Success of Your Photography Business? Uncover the Secrets to Earning More Money and Enjoy the Lifestyle You Always Dreamed Of
Wedding Photographers
Discover how to get more enquiries and convert those enquiries into bookings more often
Portrait Photographers
Learn how to book more sessions and sell more per session
What are you great at?
I doubt many of you reading this, if any, will answer "marketing", "selling" or "business planning" or you wouldn't be here. I'd hope most of you can say "photography".
Being a professional photographer is one of those jobs that many people dream of, but nearly all working photographers (over 80%) are either self employed or freelancers. This fact is usually enough to put most people off, after all, running your own business is scary. No more wages going straight into your bank account every month regardless of how much or little work you actually do.
Being self employed means you are on your own. No work means no mortgage payment and no food on the table . Are you about to take that step? Or have you already taken that step and are now struggling to get by each month? Or maybe you want to better than "just getting by"?
Been There - Done That
You have come to the right place. Without blowing my own trumpet, (but I'm sure you'll forgive me doing a little "selling" here), I know how you are feeling. As well as having over 20 years experience in sales and marketing, I also run my own successful wedding photography & events photography business, and I have been a partner in a portrait studio, so I know the problems you face.
| Member Testimonial
"I'm finding Inner-Circle membership very informative. Wasn't sure what to expect but you have exceeded my expectations" Carl Thomas -
Portrait Photographer |
Great Photography Is Not Enough!
If you have been trading for a while you will already know that if you have nothing to photograph, your photography skills are not going to pay the bills. There are photography businesses making lots of money, and they have continued to make lots of money through the credit crunch/recession. These studio owners all have one of 3 things in common. Either...
- They are great at sales & marketing, or
- They hire someone who is great at marketing or
- They learn from someone who is great at marketing
Don't get me wrong, the better your work is the more money you could make from it, but only because it is easier to sell a great product than it is to sell rubbish. But you can sell rubbish.
We both know that from the list above, item number one does not describe you. So if you want to be successful, all you have to decide is which of the other two you want to describe you? Are you going to hire a marketing consultant to do the work for you, or are you going to discover the skills you need from a mentor?
| Member Testimonial
"Just wanted to say how interesting we are finding it being members of the Inner-Circle. Some of the things you teach are so simple but they are not necessarily things you think about. We have started to implement some of the marketing tips you have mentioned & boy has it paid off!! We've been members only 3 weeks & have already improved our booking rate. Thank you so much for your advice, it works!" Jo - Wedding Photographer |
Whilst doing market research for the Inner-Circle Club I enquired with a marketing consultant as to how much it would cost to have them work with me on my photography business on an on-going basis, rather than a one off consultation. Check this out for yourself, make a few calls, I'm not making these numbers up....
The guy I called wanted
£1,000 per month retainer plus
10% of the profit he generated
For that he would spend 1 day per month at my business & be available for a "quick chat" on the phone once a week. You'll be relived to hear that membership of the Inner-Circle will cost you much, much less than that, and I wont be asking for a percentage of your profits.
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Member Testimonial
"I have been working as photographer for over 12 years, most of which time was spent working directly for the press or a news agency. I moved to Wrexham a couple of years ago and thought getting a job working for the press as a staff photographer would be easy. I was wrong. So I decided to try to get employment as a portrait photographer with one of national chains, but I couldn't find one that was hiring so I had to go it alone.
Starting my own business was tough, I'd never had to find my own work before, the phone would always ring and the agency would send me off somewhere.
I spent months trying all sorts of different ideas that I thought would bring in work, but they either cost me money or made just a few pounds. I had to start selling my camera equipment to pay the rent and finally gave up on my dream and got a job in a factory.
It was at this time that I met Paul. With his help and advice I managed to get out of the factory and get back to working for myself as a photographer.
I now run my own studio shooting mainly kids portraits and some commercial work, & I'm finally making decent money.
I can not praise Paul enough, and could never thank him enough. When it comes to selling and marking photography products and services, he knows his stuff" Michael Z - Wedding & Portrait Photographer |
Here's what you'll get when you join....
Frequent emails with tried and tested systems and strategies on a whole host of subjects, plus at least one free download. These are not classroom theories, but systems and tools that I use in my photography business to make me money, so I know they will make you money if used correctly. Here is a brief summery of some of the marketing secrets you will learn as an Inner-Circle member...
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Differentiate and Dominate
Stop competing, start wining |
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Give Them An Image
Why you might have lost the game before you even started |
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The Product Service Package
What you should be selling and how to sell it |
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The Marketing Story
What is your story? And why it matters |
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Web Site Guide
What your site should & shouldn't say, and why |
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Search Engine Optimisation or SEO
How to improve your rankings on Google, Yahoo! & MSN |
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Advertising
What to avoid and how to make it work |
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Marketing Automation
Time saving systems that make you money |
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Selling Techniques & Strategies
Improve your conversion rates - book more weddings |
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Working With Other Vendors
Getting other businesses to want to promote you for FREE |
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Referral Marketing
If you have been in business for any length of time, you are sitting on a goldmine. I'll show you how you can turn that into cash in your pocket |
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Copywriting
Writing effective sales copy is an area that 99% of businesses can improve upon. I'll teach you how to write sales letters & website text that people want to respond to. |
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Wealth Attraction Strategies
You won't become successful by accident, or because of luck.
So why do some people succeed while others fail? |
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Instant Access To Members The Area
Most of the training is delivered by email. In addition to your email messages you will have instant access to a wealth of reports and documents that you can download. The subjects include PPC, SEO, copywriting, goal setting, web 2.0 and much more. |
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Exclusivity
I think it would be unfair of me to teach members to compete against each other, so I only allow one member per area. Contact me to check if your area is available. |
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Member Testimonial
"The skills and sales techniques I have learned from The Successful Photographers Club have been invaluable to my business and have helped me in closing deals with prospective clients. Paul is very passionate and knowledgeable about his work both as a photographer and as a trainer.
I had the pleasure of accompanying Paul on an initial wedding consultation once, which really opened my eyes as to what selling is. No thumbscrews, no being pushy, no hard sell, but the brides Dad pulled his cheque book out instantly.
In my opinion it is the best investment you can make in your future business success" Leon D - Wedding Photographer |
Bonus #1
Analysis and/or Critiques
Before you send out that sales letter or edit your website text, let me proof read it for you
One free critique per month - Value £97 each
Bonus #2
Members Area
Most of the information is delivered by email, but from day one you will have access to the members area of the club, which I add to all the time. In there you will find reports on SEO, PPC, Copywriting, Goal Setting & Social Media to name a few. These reports are for sale on the net for up to $97 each.
There is also a collection of marketing documents that I have either written, or given critque on for other photographers. These are not available anywhere outside the Inner-Circle
Bonus #3
Personal Coaching
You will have access to me via email. Contact me with any sales or marketing questions or concerns that you need resolving.
Not available outside The Inner-Circle Club
Bonus #4
Free Autoresponder Service
An autoresponder fully loaded with 30 followup emails to send to potential wedding clients. Click here for full details
Value - £9.95 per month
Bonus #5
Discounts on Training Days
Members receive a 25% discount on our training events, plus I also host free members only events.
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Member Testimonial
"Having started in the photography business, primarily in events, once I had gained the technical knowledge necessary, I then had to face the real challenge, which was how to attract clients, price jobs accordingly, and generally sell the products I offer.
Paul's help, advice, and obvious expertise in sales and marketing related to the photography business was invaluable in helping me to grow my business, and helped give me the confidence to think not only as a photographer, but just as importantly, as a business man." Rob C - Event Photographer |
With bonuses worth over £200 per month, exclusive content not available elsewhere, and email support when needed, you would rightly be expecting a 3 figure monthly fee. But I didn't want The Inner-Circle to only be available to those select few photographers with big budgets to spend on their education.
Free Trial- Click Here
Try the Inner-Circle Club for 14 days and pay nothing. If you decide it is not for you, just cancel your subscription before day 15 and you will not be billed. Your investment for subsequent months starts from only £17 per month for monthly training with no minimum term. You can choose to upgrade your membership to fortnightly or even weekly training emails for a little extra.
You don't have to be in business on your own! For less than £1 per day you can receive the type of support that would normally cost you more than a new DSLR.
PS. Don't forget, only one member per area is admitted, once an area is taken, its gone for good! Don't let your competitors beat you to it.
No risk, iron clad guarantee.
We have taken away all the risk. Try us for free. If having joined the Inner-Circle you decide it is not for you, just cancel your monthly subscription at any time and we can give your place to someone else. |
If you are serious about your photography business and serious about being successful, investing in your education has to be your first priority. With a years membership priced at less than many photography seminars, I firmly believe there is no better investment you can make in yourself and your future success.
"What you already know has got you to where you are now. So what will take you forward?" Click Here to start your free trial |
